We like to brag that everything we write is inherently good. That’s because we collaborate exclusively with brands making a positive social or environmental impact. With professionally written brand stories, we’re passionate about helping you attract, inspire and engage more people who want what you’re selling.
With creativity, community and cash, we’re also doing well by doing good. We’re helping clients on missions to plant trees, conserve energy, assist vulnerable seniors and support mental health. We’re investing in a healthier world as a member of 1% for the Planet, and our fundraising supports kids with cancer.
We promise to talk a lot — about you. To uncover the gems in your brand story, we invest time upfront to understand your business, your customers, your culture, competitors, wins, challenges and goals.
Once we know your ideal destination, we’ll map out two or three routes to take you there efficiently, all while meeting your targeted metrics and business results.
We can scale up or down to assemble your dream team using our network of former journalists and digital experts. We’re a virtual agency, so your investment pays for talent and skill, not overhead.
You’re the brand expert; we’re experts in creating content that invites customers into your story. We’ll work with you to use storytelling to reflect your values and data-driven SEO to help meet your goals.
An award-winning author, journalist, ghostwriter and speaker, Trish is passionate about helping brands connect with their customers through powerful storytelling. She honed her story skills as a senior editor at Chatelaine, Today’s Parent and House & Home, and led profitable digital relaunches for Chatelaine.com and Houseandhome.com. Trish spent a decade as a leading content director for best-in-class companies like Amica Senior Lifestyles, LCBO and TD. She lives with her family in Toronto, where she’s committed to using her love of road cycling to fundraise at least $100,000 for worthy causes.
A former Editor-in-Chief and online director, Lisa has helped grow digital and social audiences and revenue for media brands such as Chatelaine, Canadian Family and House & Home. She has also led successful content marketing campaigns leveraging SEO, online content, apps, video, social, print and events for clients such as Walmart, Scotia Wealth, Mazda and countless others in the retail, consumer goods, food and beverage, cannabis and tech categories. Lisa’s writing has appeared in Today’s Parent, Best Health and The Globe & Mail, among other publications. She and her family regularly support Kids Help Phone, The Common Table, United Way, First Nations Child & Family Caring Society of Canada, and many other worthy organizations.