A STORY
WORTH SHARING

We founded Upwordly to share good stories that help responsible brands make a greater impact.

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We like to brag that everything we write is inherently good. That’s because we collaborate exclusively with brands making a positive social or environmental impact. With professionally written brand stories, we’re passionate about helping you attract, inspire and engage more people who want what you’re selling.

With creativity, community and cash, we’re also doing well by doing good. We’re helping clients on missions to plant trees, conserve energy, assist vulnerable seniors and support mental health. We’re investing in a healthier world as a member of 1% for the Planet, and our fundraising supports kids with cancer.

Want to see results?

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OUR APPROACH

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01

Listen and learn


We promise to talk a lot — about you. To uncover the gems in your brand story, we invest time upfront to understand your business, your customers, your culture, competitors, wins, challenges and goals.

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02

Strategize a plan


Once we know your ideal destination, we’ll map out two or three routes to take you there efficiently, all while meeting your targeted metrics and business results.

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03

Gather the team


We can scale up or down to assemble your dream team using our network of former journalists and digital experts. We’re a virtual agency, so your investment pays for talent and skill, not overhead.

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04

Make it happen


You’re the brand expert; we’re experts in creating content that invites customers into your story. We’ll work with you to use storytelling to reflect your values and data-driven SEO to help meet your goals.


How can we help?

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OUR TEAM


AWARDS

Award details

2016

Canadian Business Media Award


SILVER (x2)
HONOURABLE MENTIONS
Cover image of Professionally Speaking magazine

2016

Canadian Business Media Award


SILVER (x2)
HONOURABLE MENTIONS
Award details

2015

Canadian Business Media Award


GOLD
Cover image of Professionally Speaking magazine

2015

Canadian Business Media Award


GOLD
Award details

2014

Tabbie Award


GOLD
SILVER
Cover image of Professionally Speaking magazine

2014

Tabbie Award


GOLD
SILVER
Award details

2014

Canadian Business Media Award


SILVER
Cover image of Professionally Speaking magazine

2014

Canadian Business Media Award


SILVER
Award details

2008

Red Cedar Book Award,
Red Maple Book Award


SHORTLISTED
Cover of 'Alligator & Crocodile Rescue' (book)

2008

Red Cedar Book Award,
Red Maple Book Award


SHORTLISTED
Award details

2002

National Magazine
Award – Humour


HONOURABLE MENTION
Cover image of Healthy Woman magazine

2002

National Magazine
Award – Humour


HONOURABLE MENTION
Award details

2001

Rogers Publishing Award – Best Interactive Tool or Feature


HONOURABLE MENTION
Cover image of Chatelaine magazine

2001

Rogers Publishing Award – Best Interactive Tool or Feature


HONOURABLE MENTION
Award details

1998

National Magazine Award – Words and Pictures


HONOURABLE MENTION
Cover image of Canadian magazine

1998

National Magazine Award – Words and Pictures


HONOURABLE MENTION

BOOKS WE’VE WRITTEN AND GHOSTWRITTEN

Cover of 'Alligator & Crocodile Rescue' (book)
Cover of 'Measure Twice' (book)
Cover of 'The Holmes Manual' (book)